I've spent my career creating and managing technology stacks for brands you'd recognize — Fendi, J. McLaughlin, Frye Boots, Havaianas, and plenty of others. The full technology stack: e-commerce sites, point-of-sale systems, order management, ERP integrations, you name it. But I wasn't just managing these projects from a distance. I was in the trenches designing architectures, building integrations, writing SOPs, and making sure everything worked 24/7. That hands-on experience is what makes me effective today. I work with enterprise brands on their commerce technology strategy—helping them choose the right platforms, architect solutions that scale, and navigate complex transformations. I've made the mistakes, learned the lessons, and now I help others skip the painful parts.
Principal Architect - Global COE• June 2022 - Present
I design technical solutions for Shopify's enterprise clients—the kind with complex requirements, legacy systems, and high stakes. My job is to make sure these solutions are scalable, secure, and actually follow modern best practices (not just buzzwords). Day-to-day, I'm gathering requirements, writing technical specs, architecting e-commerce and retail (POS) solutions, and building proof-of-concepts to show what's possible. I work closely with enterprise brands and their executives to help them understand how Shopify can meet their needs, then I design the architecture to make it happen.
Technical Architect (Professional Services)• May 2020 - June 2022
I built enterprise cloud solutions for Salesforce's largest clients, focusing on operational efficiency and helping companies modernize their tech. This meant working directly with C-level executives on strategic decisions, developing technology roadmaps, and recommending best practices they could actually implement.
Sr. Manager Direct To Consumer Platforms• Jan 2015 - May 2020
I architected, implemented, and maintained the entire technology stack for enterprise e-commerce and retail operations. This included working with executives to build a DTC roadmap that took advantage of emerging technologies and identified areas where we could improve. Beyond the technical side, I provided strategic guidance on corporate operations and supply chain management, and built a dedicated support team to keep retail and digital operations running 24/7. Basically, I made sure the business had the technology and support infrastructure it needed to scale.
Enterprise Architect• Jan 2014 - Jan 2015
I was the IT lead for the company's core platforms: Order Management (Order Dynamics), Demand Planning (ITR), and Point-of-Sale (Celerant). This meant overseeing the helpdesk team, keeping all IT systems running smoothly, and managing projects for new features and integrations. It was a hands-on role—part architect, part project manager, part firefighter when things went wrong.
IT Analyst• Jul 2013 - Jan 2014
I led Havaianas' direct-to-consumer launch by designing and implementing the IT infrastructure for their first six retail stores. This included supporting office, store, and remote employees around the clock. I worked closely with store operations and design teams to create a replicable store footprint—basically a playbook that made opening new locations much faster and more consistent. It turned what could have been six custom implementations into a scalable rollout strategy.
Retail IT Analyst• Nov 2011 - Jul 2013
I was the IT Support Analyst and Project Manager for a portfolio of luxury retail clients—brands like Lanvin, Burberry, Celine, Marc Jacobs, Fendi, GANT, Carolina Herrera, Jimmy Choo, Dover Street Market, and Comme Des Garcons. My job was configuring and deploying POS systems, then providing ongoing IT support to keep their retail stores running. It was high-pressure work—when a boutique on Fifth Avenue goes down, you fix it fast.
IT Analyst• Nov 2010 - Nov 2011
I was half of a two-person IT department managing all systems and hardware for FENDI's corporate offices and retail locations across the US and Mexico. Small team, big responsibility. I also worked closely with LVMH headquarters to roll out global IT initiatives, which meant balancing local needs with corporate standards—always an interesting challenge.
Associates of Science: Computer Science• May 2010
Bachelor of Technology: Computer Informations Systems• May 2012