I've spent my career creating and managing technology stacks for brands you'd recognize — Fendi, J. McLaughlin, Frye Boots, Havaianas, and plenty of others. The full technology stack: e-commerce sites, point-of-sale systems, order management, ERP integrations, you name it. But I wasn't just managing these projects from a distance. I was in the trenches designing architectures, building integrations, writing SOPs, and making sure everything worked 24/7. That hands-on experience is what makes me effective today. I work with enterprise brands on their commerce technology strategy—helping them choose the right platforms, architect solutions that scale, and navigate complex transformations. I've made the mistakes, learned the lessons, and now I help others skip the painful parts.
Head of Enterprise Solution Architecture, North America• June 2022 - Present
Leading a team of enterprise architects who sit at the intersection of technical depth and business strategy. We work with Shopify's largest prospective customers, Fortune 500 retailers, iconic global brands, to design scalable solutions that prove what's possible on the platform. Part strategist, part technical advisor, part trusted consultant.
Technical Architect (Professional Services)• May 2020 - June 2022
I built enterprise cloud solutions for Salesforce's largest clients, focusing on operational efficiency and helping companies modernize their tech. This meant working directly with C-level executives on strategic decisions, developing technology roadmaps, and recommending best practices they could actually implement.
Sr. Manager Direct To Consumer Platforms• Jan 2015 - May 2020
I owned the entire technology stack for a portfolio of enterprise retail and e-commerce brands - architecture, implementation, and ongoing operations. That meant partnering with executives to build a DTC roadmap that actually leveraged emerging tech instead of chasing trends, identifying where we were leaving money on the table, and fixing it. I also built out a dedicated support organization to keep digital and retail operations running around the clock. The brands got the infrastructure they needed to scale. I got to build it from the ground up.
Enterprise Architect• Jan 2014 - Jan 2015
I was the IT lead for the company's core platforms: Order Management (Order Dynamics), Demand Planning (ITR), and Point-of-Sale (Celerant). This meant overseeing the helpdesk team, keeping all IT systems running smoothly, and managing projects for new features and integrations. It was a hands-on role—part architect, part project manager, part firefighter when things went wrong.
IT Analyst• Jul 2013 - Jan 2014
I led Havaianas' direct-to-consumer launch by designing and implementing the IT infrastructure for their first six retail stores. This included supporting office, store, and remote employees around the clock. I worked closely with store operations and design teams to create a replicable store footprint—basically a playbook that made opening new locations much faster and more consistent. It turned what could have been six custom implementations into a scalable rollout strategy.
Retail IT Analyst• Nov 2011 - Jul 2013
I was the IT Support Analyst and Project Manager for a portfolio of luxury retail clients—brands like Lanvin, Burberry, Celine, Marc Jacobs, Fendi, GANT, Carolina Herrera, Jimmy Choo, Dover Street Market, and Comme Des Garcons. My job was configuring and deploying POS systems, then providing ongoing IT support to keep their retail stores running. It was high-pressure work—when a boutique on Fifth Avenue goes down, you fix it fast.
IT Analyst• Nov 2010 - Nov 2011
I was half of a two-person IT department managing all systems and hardware for FENDI's corporate offices and retail locations across the US and Mexico. Small team, big responsibility. I also worked closely with LVMH headquarters to roll out global IT initiatives, which meant balancing local needs with corporate standards—always an interesting challenge.
Associates of Science: Computer Science• May 2010
Bachelor of Technology: Computer Informations Systems• May 2012